How to Communicate In a Crisis
By Alan Tyrrell When dealing with a crisis, balancing your debits and credits in the ledger of public opinion is a delicate combination of what you do and what you say.to get that balance right there...
View ArticleThe Importance of the Trade Mark for Businesses
By Darren Olivier To many the trade mark is simply a document that records a business name at the local trade mark office. It’s not compulsory and it takes so long to obtain, that it is frequently...
View ArticleThe Advantages of Human Capital Training and Brand Value
By Chris Luyt Enterprise learning through a well-managed human capital management system enhances brand value. By the time you read this your organisation has most probably just completed its annual HR...
View ArticleAsk An Expert: How Can I Make the Best Use of Twitter?
By Randall Craig Twitter is either a colossal waste of time or a key tool for business and professional development; it all depends on how you use it. For those unfamiliar with Twitter, it is the river...
View ArticleAccountants can make a Mark on the World with Branding
By George W. Russell Uniting autonomous accounting firms under an international brand can be a challenge but is increasingly vital in a globalized world. George W. Russell reports on some recent...
View ArticleSix Tips for Using Existing Data More Wisely
By Brett Knowles Organisations are collecting more data than ever before and processing them in new ways in an effort to improve their businesses. But often they are not using the data in the right way...
View ArticleHow Do People Get Rich?
By David Trahair Thomas J. Stanley and William D. Danko explain how rich people get rich in The Millionaire Next Door. Most people dream of becoming millionaires. They want to live the life of luxury —...
View ArticleHow Accountants are using their Analytical Skills to Drive Sustainability
By Susan Smith Canadian accountants are being challenged to view corporate activity through a wider lens than the typical financial report. Some CPAs are stepping up, using their analytical skills to...
View ArticleAsk an Expert: how to show clients you care about their business
By Jon Gordon Caring about customers is one of the best ways to differentiate your business and gain long-term consumer loyalty. But how can employers operationalize such a “soft” skill? Your best...
View ArticleThe new way of doing non-profit
by John Lorinc A new cohort of entrepreneurial activists is reinvigorating the charitable sector with innovative methods of funding, managing and measuring altruistic operations. Last winter, the Omega...
View ArticleAccountants must rebrand themselves
Professor Jacob Soll delves into the profession’s past and makes the case for why accountants must rebrand themselves as accounting leaders. You can read this article in full at economia.icaew.com.
View ArticleAd value
By Aaron Watson What all finance professionals need to know about their marketing colleagues. “If there is one thing that marketing people do that accountants definitely know about it is that they...
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